Imagine being an indie beauty brand and being tapped by one of your idols to create a fragrance. Just ask Vincenzo (Vince) Spinnato, cosmetic chemist, “certified nose” and president/CEO of TurnKey Beauty, Inc., based in Capistrano Beach, CA.
 
Judy Garland's daughters Lorna Luft and Liza Minnelli sought out the perfumer to develop a fine fragrance in honor of the legendary actress, recording artist and entertainer. The unisex fragrance, Judy – A Garland Fragrance, debuted this month in honor of the 100th anniversary of Garland’s birth. 
 
According to the company, Old Hollywood nostalgia comes alive in this sophisticated, modernized fragrance inspired by what Garland herself wore. This unisex fine fragrance showcases a hint of the official Judy Garland Rose with the addition of Dark Orchid, Coriander, and a medley of sultry Gourmand and spice notes, newly creating an all-inclusive and gender-neutral fine fragrance.
 
Coriander, elemi and Californian grapefruit shimmer over a heart of Honeyed Rose deepening to notes of dark orchid and pink pepper, evoking the emotion of Garland’s music and classic Hollywood films. Luring and captivating, the lingering sweetness of tonka bean, bourbon vanilla and caramel balance against notes of velvety musk and patchouli woods. 
 
Garland’s famous dance number “Get Happy” was the main inspiration for the glass bottle influenced by her body movements and image. It is a dark scarlet red color inspired by those ruby slippers.
 

A Family Affair for Garland Heirs

 
The Judy Garland Heirs Trust worked in conjunction with Spinnato to develop ‘Judy’. 
 
“It is definitely an honor to develop a fragrance for one of the greatest icons of all time,” said Spinnato.
 
A business connection between Luft and Spinnato began when Luft became aware of Spinnato/TurnKey Beauty through her makeup artist in London who knew one of Spinnato’s clients in the US.
 
Luft read Spinnato’s new book, “My Pursuit of Beauty – The Glitz, The Glam and the Batsh*t Crazy” and tried Spinnato’s new product line Caviar & Diamond – and loved them both. After meeting in California, they decided to work together. 
 
“We awarded Vince and TurnKey Beauty the contract to develop the 100^th year fragrance because we believe he will protect her legacy and do an excellent job in the process,” said Donnie Dixon Haden, VP- business and legal affairs at Stiletto Entertainment Group. The group oversees The Judy Garland Heirs Trust.
 

A Certified Nose in Fragrance Creation

A cosmetic chemist and fragrance nose, Spinnato knows a thing or two about beauty. His industry experience spans more than 25 years and includes his own brand. Now, Spinnato’s memoir, My Pursuit of Beauty, is out on Amazon and at Barnes & Noble.
 
As president and CEO of TurnKey Beauty, VS Vincenzo Ltd. and Vincenzo Skincare, Spinnato has formulated and developed hundreds of products for skin and hair care, color cosmetics, bath and body and fine fragrances as well as baby products, pet products and even an energy drink. His latest luxury skincare product, Caviar & Diamond, debuted under the Vincenzo Skincare brand.
 
Considered an expert in his field, Spinnato has contributed to Vogue, Vanity Fair, Harper’s Bazaar, W, Esquire, GQ, Whole Foods Magazine, Health News Digest, Riviera and more. In addition to his memoir, which was released January 10, a documentary about his life is in development, too. www.vincespinnato.com. Joni Rogers-Kante, a fellow former guest on the Happi Podcast and CEO/founder of SeneGence, wrote the Forward to the memoir.
 
Spinnato’s celebrity clients include Jennifer Lopez, Gwen Stefani, Carrie Underwood, Victoria Beckham, Seth MacFarlane, Jessica Simpson and Lindsay Lohan. He has also refined and developed cutting-edge technology, as well as FDA approved ingredients for more than 300 brands for the private sector and retail companies Chanel, Estee Lauder, MAC, Victoria’s Secret, Bath & Body Works, Gap/Banana Republic, Lorac, Procter & Gamble, Trader Joe’s, Whole Foods, Aveda and others.
 
“I’m such a huge personal fan of Judy Garland,” said Spinnato. “To develop a fragrance for her with Lorna and Liza is beyond the rainbow! Our goal is to respect Judy Garland’s memory, help preserve her legacy and hopefully introduce her to a new generation of fans with this unisex fragrance as well.”